|
|
The Media Image of the Campaign "Děkujeme, odcházíme" in Selected Czech Daily Press
Koppitz, Radim ; Křeček, Jan (advisor) ; Hájek, Roman (referee)
The Media Image of the Campaign "Děkujeme, odcházíme" in Selected Czech Daily Press Abstract The aim of the thesis is to analyze an overall image of the "Děkujeme, odcházíme" ("Thank you, we are leaving") campaign in two Czech dailies - Lidové noviny and Hospodářské noviny. The protest campaign run by medical unions resulted from the fact that doctors in Czech hospitals had not been satisfied both with their salary and working conditions. The unions asked a professional PR agency to manage the campaign, which is why the campaign was in the end much more effective and successful than any of the previous attempts. Quantitative content analysis has been chosen as a method for this research. Content of dailies is being analyzed from several aspects - overall coverage of the topic, its development over time, analysis of how media presented key motives for doctors' wanting to leave the hospitals, analysis of negative aspects of doctors' leaving and their development in time, evaluation of balanced access of conflict's key parties and their actors to the media and also an analysis of preferences of the media articulated via opinion texts. The research covers the period from May 2010, the actual beginning of the campaign, to April 2011, i.e. - just two months after the peak of the campaign. Theoretical part...
|
|
|
Thanks, we are leaving" Campaign in 2010-2011. Case study.
Šimandlová, Nikola ; Mašková, Pavla (advisor) ; Tušková, Eva (referee)
This thesis is concerned with the Czech doctor's campaign "Thanks, we are leaving" on the background of the health care system in the Czech Republic. The campaign started in 2010 by the Czech doctors trying to focus on the working conditions, salary conditions, educational system and some failures of the health care system with the aim to improve it. The campaign resulted in February 2011 in a compromise between doctors and Ministry of Health. This thesis focuses especially on media and on the interest group LOK (Medical union trade club) which set the agenda. The perception of the campaign is ambiguous both for the public and for the doctors themselves. The individual milestones of campaign are explained by the theory of punctuated equilibrium from the authors Bryan D. Jones and Frank R. Baumgartner. Using many helpful methods such as content analysis of media messages, semi- structured interviews with particular actors, analysis of secondary sources, stakeholder analysis or analysis of selected events in health policy I explained the core events and actors who participated in this campaign. The theoretical concepts used in this thesis are: public policy in its multidisciplinary meaning, health policy and health care system, punctuated equilibrium theory, theories concerned with interest groups...
|
guest ::
